After building and rebuilding communications programs for a variety of companies, each with their own unique characteristics, I’ve developed a set of principles that have guided my strategic recommendations and customized tactics.
- Create predictable and recognizable routines
- Build connections by leaning into local connections and existing loyalties
- Use clear, simple language – their preferred language as much as possible
- Be interesting (and flat-out entertaining when possible)
- Be truthful and authentic
- Be informative and helpful
- Be timely
- Build traditions
- Enlist help from key influencers across the organization
- Talk to everyone all the time for feedback and to hear what’s on employee minds